Avalon is one of the most efficient, innovative, and cost-effective Hotel Business Intelligence Solution available in the market to help accelerate decision making seamlessly across commercial teams. Saving thousands of hours of your valuable time while improving your revenue performance for individual hotels, clusters, and hotel chains. 

The landscape of the hospitality industry has changed drastically over the years and more so in the last few months. It has become ever so important to anticipate the changing consumer behavior to get ahead of the competition and to leverage data through the usage of business intelligence in the hospitality industry. Avalon hotel analytics software provides a robust hotel business intelligence solution that aims to alert hoteliers and help them understand where they should be investing their time to have the most significant revenue impact on their portfolio.

The Team behind Avalon

It is an initiative taken by Avalon Analytics to fill the current gaps in technology and the lack of flexibility across business intelligence in the hospitality industry. Avalon was created by the founders of Cypher Hospitality, a Revenue Management consulting company that has collaborated with over 100+ hotels spread across Southeast Asia from the Fairmont, Raffles, Sofitel to the Ibis chains. As the company grew, the ability to manage multiple hotels from different brands with different systems in place became challenging. Unable to find a hotel analytics software or hotel revenue management system in the market to address our scalability challenges, Avalon became the answer. Avalon was built to provide aggregated performance visibility across our portfolio and to deliver each of our clients the personalization and customization they required.

Who Benefits from Avalon 

The Avalon technology was further adapted and developed to cater to the demands and requirements of each individual. With our first-hand experience over the span of our careers, we aim to transform the day-to-day experience for a range of stakeholders across the hospitality industry. It is worth calling out some of these, as they are diverse and varied, to demonstrate how Avalon can benefit each associate.    

At property level:  

• General Managers require a daily report which will give them an overview of the current revenue situation in a simple and easy to read format. They also are often asked to provide ad hoc reports for owners.  
• Sales managers often maintain manual excel spreadsheets to keep track of their group inquiries. They also need to rely on Revenue Managers to provide them with the account production details they need.  
• Revenue managers typically spends an hour every day to combine data from multiple sources on excel spreadsheets and prepare reports to send out by email or prepare PowerPoint presentations for weekly meetings. 

Avalon answers these concerns with a hotel business intelligence solution that focuses on removing the time and effort required to get meaningful data. In addition to receiving the reports they need in their inbox; General managers can get live access to data to answer any question from owners or regional offices without having to wait for a report to be compiled by revenue managers.  

Since sales managers are often on the road, by accessing this BI tool they can quickly see the performance of their account or find out what is the real time occupancy of the property without the need to call the hotel. This is crucial when negotiating large groups which requires you to know the room availability for a client. 

Revenue managers can arrive in the morning and have their daily reports already delivered so that they can focus on understanding the data and acting on what is important to drive the revenue up.  

Above property level:

• Owners and owner representatives, typically rely on the General Manager to give them any data they require. The different brands and management companies they often work with makes it extremely hard to have data of multiple properties in the same format. 
• Vice President, Director of Operations need to understand specific data for a property for owner meetings and access the combined performance of an owner’s portfolio. This process can take a few days to combine all the necessary data by the regional revenue teams.  
• Regional Revenue Directors require combined performance to understand the trends of a particular market, city, or country. Often, they have limited information for future data and only have reliable historical data updated monthly.  
• Cluster Revenue Managers, Portfolio Revenue managers require a fast solution to look at multiple hotels at once. They often must open several excel spreadsheets or need to look at data hotel by hotel to find the information. 

The speed and flexibility of our hotel business intelligence solution will be a key factor in optimizing the workload above property level. Any report on the platform can be viewed for a single hotel or for multiple hotels without waiting more than a few seconds. The tool is optimized to return blazing fast reports that can be customized to be presented to an owner directly from the platform. It gives you the ability to look at future trends and comparisons to forecast, budget.  

Avalon’s approach to analytics is designed keeping you in mind. As hospitality experts, we know streamlining processes and saving thousands of hours increases your time to cater to your guests or to find new revenue streams to drive profitability, and that is what Avalon delivers.   

The Avalon Experience  

While it is worth addressing the transformation Avalon can have on a stakeholder’s day-to-day operations. What makes Avalon a “must-have” are the following key benefits:

• Fast Analytics: 10 to 100x faster than any existing hotel business intelligence platform out there. Connect and visualize your data in seconds, ready for use live in meetings. Zero preparation time required for your weekly revenue strategy meetings or your month-end owner meetings.
• Flexibility: Adapt and integrate across systems, internal and external data sources. Access what is relevant to you. Your Data. Your Choice. Receive any report you need automatically in your mailbox, as often as you need.
• Visualization: Explore data visually with our clean and fresh user-friendly interface. Engage and energize your teams to make data-driven decisions and to easily identify high demand days and see booking patterns for lead time, length of stay by multiple KPIs such as Macro Segments, Market Segments, Market Code, Channel, Country, Company, Source, Room Type, Charged Room Type.
• Accuracy: 100% accurate data, a necessity that sets the stage for profitable business decisions and your forecasting and budgeting needs. Avalon allows for multiple refreshes per day.
• Customization: Your hotel is unique, and your data must be as well. Ad-hoc reports can be customized and personalized based on your hotel needs using the latest features from Microsoft Power BI.

Exciting new features to be released in the next six months, so keep an eye on this space for more features.