It goes without saying that the landscape of hospitality is forever changed. COVID has had an impact on our industry that has forced us to rip up our playbooks. What worked in 2019 and before, will not work now. Every hotel has changed how they do business currently. The hotels that will be the most successful long term will adjust how they do business forever. It has always been important to understand where our guests are coming from. With many borders still closed in our market, it is even more crucial now to understand this. We know that many of our current guests are coming in from drive markets. However, there are a few questions we need to ask ourselves. What is the purpose of their visit? Are they traveling for business or pleasure? Are they traveling by themselves or with family? Are they booking corporate rates or just the lowest rate available? How far in advance are they making their bookings? These are all crucial questions we need to ask ourselves as we enter an unprecedented era of revenue forecasting.

However, how are we supposed to analyze all this while navigating an ever-changing market? This is why an effective business intelligence tool is absolutely essential to the success of your hotel. A business intelligence platform that can answer these questions will allow you to understand the market and more importantly, react faster than your competitors. The hotel that understands what their guest is looking for and provides them the right offer at the right time, will be the hotel that becomes the leader in the market.

Garbage in, Garbage out

Revenue managers are only as good as the data they can collect. It is like the old saying from the invention of computers, “Garbage in..garbage out.” A good business intelligence platform will provide your revenue managers with quality data that will allow them to make impactful revenue generating decisions faster than your competition. We are all operating with lower than normal staffing levels due to reduced occupancy.

Unfortunately, this will be a reality for the foreseeable future. What a quality BI platform can offer you is the ability to enhance the efforts of your staff and help them to maximize their time. When investing in revenue management systems, the focus is typically on cost. While this is understandable, the ability to make your team more efficient will ensure that you see a return on your investment. By spending less time building and updating spreadsheets, your revenue team will be able to spend more time on strategy and maximizing profitability.

Additionally, the knowledge that your team will gain allows them to make more efficient revenue decisions. The positive financial impact will be realized in more accurate forecasts and the ability to see trends as they appear and maximize revenue opportunities. With platforms that cater to multi-hotel portfolios as well as small to medium sized properties, Avalon offers a platform that works for your team and your hotel.

Navigating Uncharted Waters

Navigating our way out of the pandemic will be a challenge unlike the hospitality industry has ever seen. As leaders, there will be two crucial parts of ensuring that your hotel rebounds quickly and efficiently. Being proactive and ensuring that our teams are working collaboratively. One of the unique features of Avalon is the ability to review trends by city, country or market. This allows your team to be proactive when trends appear and implement effective revenue management strategies before your competitors have an opportunity to react.

More importantly, the versatility of Avalon will allow your team to collaborate effectively. The user-friendly interface allows everyone to absorb the information, not just revenue managers who are accustomed to spreadsheets. Your entire team including general managers, sales and regional directors will be able to participate in your revenue meetings, leading to more effective collaboration and ideas from all perspectives. This is particularly useful for those managers who oversee a portfolio of hotels. Avalon’s ability to view multiple properties at once will assist in making decisions to impact the entire collection of hotels.

Furthermore, the ability to notice trends across various hotels and markets will allow your teams to collaborate and compare the results of their strategies. This helps your teams to assist each other in finding the most profitable business. This knowledge of the market will help you to make an immediate positive impact on top line revenue and increase profitability, thereby maximizing your return on investment.

Avalon is the Solution 

Our industry is very unique. Our purpose is to determine what our guests want and deliver that experience to them better than anyone else can. When you decide to become a business intelligence hotel, you want people who can speak your language. Avalon is created by hoteliers with over 20 years of experience. As a team of hospitality experts, we understand the unique demands of the industry and have created a tool to deliver what you want to see.

Hospitality is an ever changing industry as our customer needs are always changing and evolving. Avalon will change with you to meet these needs. Our platform gives you the ability to customize your segments and gives you the ability to track the revenue performance of your unique traveler.

Avalon not only gives you what you want, but also what you need. The daily life of a hotelier is a demanding one. Avalon helps you save time with the ability to automate daily and weekly reports and deliver them to your inbox. We have walked in the shoes of hospitality leaders and we understand what revenue leaders, general managers and sales professionals desire to transform their daily workspace. When shopping for any business intelligence solution, the ability to implement it seamlessly into your operation is crucial. Avalon is a tool created by hoteliers who have intimate knowledge of the daily operations of your business. We are all facing a monumental challenge of rebounding during an uncertain time. Avalon is a tool that can not only meet this current challenge, but also adjust to anything we face in the future.